Machine learning for marketers
Companies still need to make data-driven decisions and focus on enhancing the customer journey. That’s where machine learning models come in.
Opportunities for privacy focused advertising
In new research from Forrester Consulting, commissioned by Google, marketers and media agency decision makers identify key challenges and opportunities for the next wave of demand-side-platforms.
The future of ads measurement
More than ever before, our industry needs innovation and collaboration to protect the tools and insights that businesses need to grow.